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Business/Money

January 22, 2013

S.I. BUSINESS SOURCE: Book reviews

Here’s the hard truth:  every year American entrepreneurs start over one million new businesses nearly 80 percent of which fail within the first five years.

Despite this, the drive to own a business of your own is a challenge dear to the hearts of many.  In today’s economy, many see it as the opportunity to take advantage of tumultuous change; others see it as a frontier for getting ahead.

Many entrepreneurs welcome the opportunity to share their experiences?including those that have often left them exhausted, frustrated and struggling. They also openly divulge their insights, successes and the many satisfactions that come from owning your own business.   

For anyone considering the entrepreneurial road, a number of books were published this year to GPS your journey.  Here are some of best entrepreneur books of 2012:

 

20 Things I’ve learned as an Entrepreneur by Alicia Morga

Alicia Morga was working for a major corporation and feeling very out of place.  One night, she started a conversation in her broken Spanish with Isabel, the lady who took out the trash.  She quizzed Isabel about her use of the Internet and discovered that at that time, advertisers were not targeting Spanish-speaking users like Isabel.

These conversations gave Morga the idea to begin her own company that would focus on this need.  She founded Consorte, Inc., one of the first digital media companies that focused on the Hispanic market.  The company became both highly successful and profitable.

On the day the company was acquired by a larger one, Morga started writing a list of lessons she had learned as an entrepreneur.  This short book containing her insights can benefit anyone who is considering the entrepreneurial route.  Further, to help those just starting out, the author makes the book available for free on Kindle.

 

Less Stress and More Profit: How Small Business Owners Can be Happier Today and Richer Tomorrow by Simon J. Benn 

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