WORKING OUT, ANYTIME
Workout Anytime’s unique feature is largely that it is a 24-hour, seven-day-a-week gym.
Krug explained despite the concept of having people at the gym on their own, there is a dedication from the staff to work with its members.
“We also offer guidance to our people,” he said. “We don’t just let them come in here and stray.”
The facility will employ personal trainers, when members sign up they receive a free fitness evaluation and the gym will be staffed from about 8 a.m. to 8 p.m. daily. When staff is not on-hand, the location is under full surveillance and there are panic buttons throughout the facility if an emergency were to occur.
But the thing that Krug said sets the gym apart from other 24-hour gyms is the cost for the amenities offered. Workout anytime offers $15 a month-to-month membership with a premium membership for $10 more a month which includes unlimited tanning and hydromassage. The only restriction for members is they cannot tan without staffing due to a state law.
Other amenities include an extensive cardio program, video spin bikes, free weights and a potential outdoor cross fit space.
“You can walk in here at 4 in the morning and punch a keyboard and some spin instructor will come on (and take you through the workout),” Krug said.
For a member to get into the gym during non-staffed hours they simply swipe in with a key card. Nearby Clark Memorial Hospital, nearby factory or warehouse workers like at Amazon.com’s fulfillment center and police and fire workers are targets for the all-hours club. Krug feels the gym is well-positioned to thrive.
And it won’t need thousands of members to be a success.
“We don’t need huge density,” Krug said. “We don’t need 10,000 members to be successful. We need 1,500.”
Trotter said the focus is those people who are intimidated by or overwhelmed by the larger facilities.
“People got tired of paying for swimming pools, saunas and racquet ball courts they didn’t use,” he said. “We have people [that join Workout Anytime] that don’t normally join gyms because it’s not as large and intimidating.”