News and Tribune

Clark County

February 12, 2014

Indiana banking on ’Honest to Goodness’ image

INDIANAPOLIS — Indiana tourism officials are launching a new advertising campaign aimed at promoting the state’s warm and genuine reputation.

Lt. Gov. Sue Ellspermann and state tourism director Mark Newman announced the launch Wednesday of “Honest to Goodness Indiana” as the state’s new “consumer brand.”

Ellspermann says the campaign will be used to show tourists that “everywhere you go in Indiana, the people and the experiences are genuine.”

The “Honest to Goodness” logo will be tilted 16 degrees to the right, something officials say is a nod to Indiana becoming a state in 1816.

The state’s tourism office designed the campaign with Indianapolis marketing company Williams-Randall. The new campaign comes as Indiana prepares to celebrate its statehood bicentennial in 2016.

1
Text Only | Photo Reprints

LOCAL MAGAZINES
2013 Photos of the year


Take a look at our most memorable photos from 2013.

LOCAL STATISTICS
Twitter Updates
Follow us on twitter
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
AP Video
Captain of Sunken SKorean Ferry Arrested Raw: Fire Destroys 3 N.J. Beachfront Homes Raw: Pope Presides Over Good Friday Mass Raw: Space X Launches to Space Station Superheroes Descend on Capitol Mall Man Charged in Kansas City Highway Shootings Obama Awards Navy Football Trophy Anti-semitic Leaflets Posted in Eastern Ukraine Raw: Magnitude-7.2 Earthquake Shakes Mexico City Ceremony at MIT Remembers One of Boston's Finest Raw: Students Hurt in Colo. School Bus Crash Raw: Church Tries for Record With Chalk Jesus Raw: Faithful Celebrate Good Friday Worldwide Deadly Avalanche Sweeps Slopes of Mount Everest Police Arrest Suspect in Highway Shootings Drought Concerns May Hurt Lake Tourism Vermont Goat Meat Gives Refugees Taste of Home Calif. Investigators Re-construct Fatal Bus Cras Mayor Rob Ford Launches Re-election Campaign Appellate Court Hears Okla. Gay Marriage Case
2013 Photos of the year


Take a look at our most memorable photos from 2013.