“You [could] drive by [the rink] and see 100 people who may not normally be in downtown Jeffersonville,” he said. “I think overall the response that I get is most of the businesses are very happy having this down here. I think it’s something other communities admire.”
Jeffersonville City Council President and Parks Authority Board Member Connie Sellers agreed that the city did not think it would make money by having the ice rink downtown. But before the plans to set up the rink move forward this winter, she said the city may have to look at ways to further reduce costs.
“I think that we knew it would not be a [profit] generator,” she said. “The idea was to get people into downtown Jeffersonville. I know it was busy when it was cold enough. I personally like it being there.”
Sellers suggested looking at shortening the length of time the rink is operational, if that would possibly save the city some money.
A city program that will definitely be seeing some cost-cutting measures take place is Anchors A-Weigh.
It offers a variety of free exercise programs held at the city’s RiverStage. The plan for this year’s events is to host programs on four weeknights and one on Saturday morning, which will change from a Zumba class to a yoga class due to noise complaints received last year.
Northam said to put on the programs in 2012, it cost Jeffersonville about $29,000. But during last week’s Parks Authority meeting, he offered several ways to reduce the cost for this year’s Anchors A-Weigh program to about $8,000.
Northam suggested the TV broadcast of the programs that aired on Saturday mornings be eliminated, that much of the advertising for the programs be cut and instead tie the advertisement into RiverStage marketing, the parks department’s online “shout-outs” and that it be promoted on the parks department’s revamped website that has been planned.