News and Tribune

CNHI Special Projects

July 27, 2012

Back-to-school spending grows as parents restock, replenish

(Continued)

WASHINGTON —

Economy a factor

After several years of uncertainty it seems the economy is still affecting how people shop. From shopping for sales more often to contemplating their children’s athletic and academic activities, this year 84.8 percent of consumers with school-aged children say the economy will affect their spending plans in some way.

Specifically, more people plan to shop for sales more often (51.1% vs. 50.0% last year) and cut back on their children’s extracurricular activities (11.0% vs. 10.2% last year.)

Savvy shoppers looking to save some money will shop online more often (17.9% vs. 15.3% last year) and comparison shop online (32.1% vs. 29.8% last year.)

Internet playing big role

If there’s one thing the economy has changed it’s the way people shop. This year more families say they will shop at department stores and online for school items as they look to get the best bang for their buck. Nearly six in 10 (59.9%) will take advantage of department stores’ private label offerings and exclusive product lines, up from 57.0 percent last year and the highest in the survey’s 10-year history.

Parents will also scour the Internet for free-shipping and other promotions. Nearly four in 10 (39.6%) will take their school shopping lists online, up from 31.7 percent last year and nearly doubling since 2007 when 21.4 percent planned to shop online.

Discount stores will be the most popular shopping destination, however, with 67.1 percent planning to shop there for school items. Clothing stores (52.0%), office supplies stores (42.0%), drug stores (22.7%) and thrift stores (14.4%) will also see their share of back-to-school shoppers. Electronic stores, popular with families looking to invest in smartphones, tablets and MP3 players for their children, will see a nice bump in traffic this year (26.3% vs. 21.7% last year.)

“The budget-conscious consumer has not forgotten about price, quality or value, we’re merely seeing a more savvy shopper,” said BIGinsight Consumer Insights Director Pam Goodfellow. “There’s no questions consumers have become more practical in their shopping, and with school purchases oftentimes considered a necessity, parents have likely been saving and scrimping to be able to fully afford all of their children’s needs for the upcoming school year.”

Story provided by ConsumerAffairs.

Text Only | Photo Reprints
CNHI Special Projects
LOCAL MAGAZINES
Easter 2014 photos


Click on any photo to purchase it.

SPECIAL CONTENT
Twitter Updates
Follow us on twitter
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
AP Video
Raw: Japanese Soldiers Storm Beach in Exercises Raw: Weapons Fire Hits UN School in Gaza Raw: Rocket Launches Into Space With Cargo Ship Broken Water Main Floods UCLA Two Women Narrowly Avoid Being Hit by Train In Virginia, the Rise of a New Space Coast New Sanctions on Key Sectors of Russian Economy Crayola Announces Family Attraction in Orlando US Ready to Slap New Sanctions on Russia Kerry: Not Worried About Israeli Criticism Boater Rescued From Edge of Kentucky Dam Girl Struck by Plane on Florida Beach Dies Rodents Rampant in Gardens Around Louvre House to Vote on Slimmed-down Bill for Border Looming Demand Could Undercut Flight Safety Raw: 2 Shells Hit Fuel Tank at Gaza Power Plant Raw: Massive Explosions From Airstrikes in Gaza Giant Ketchup Bottle Water Tower Up for Sale Easier Nuclear Construction Promises Fall Short Kerry: Humanitarian Cease-fire Efforts Continue
2013 Photos of the year


Take a look at our most memorable photos from 2013.