Homer Simpson took a chocolate stroll once.
It involved everyone’s favorite balding yellow snacker walking down a chocolate covered street, getting caught in a chocolate candy downpour and taking a bite out of a chocolate lamppost.
Jeffersonville’s Chocolate Stroll may not be quite that intense, but it’s probably as close as you can get to Homer J.’s experience outside of cartoon land.
Jeffersonville Main Street Inc., a nonprofit downtown revitalization organization, and the merchants of downtown Jeffersonville are hosting the third annual event Friday between 6 p.m. and 9 p.m.
For a $10 ticket participants can visit about 20 different chocolate tasting stations, which will be located within the locally owned shops and restaurants along Spring Street. Outside, five live music acts will be featured along the historic district’s sidewalks.
Main Street has put on similar events featuring wine and beer tasting stations. Executive director Jay Ellis said Chocolate Stroll is definitely more of a family event than the other walks, but could be a lot of things for those looking for Friday night entertainment.
“It could be an event you bring your family to, it could be a girls’ night out, it could be a date night,” he said.
Ellis said he expects brownies, cookies and candies of all sorts to be up for tasting. The individual shopkeepers will be deciding exactly what they serve, however, he noted that the planning committee behind the event has tried to limit redundancy.
Schimpff's Confectionery, for instance, will have chocolate cokes, 70 percent chocolate squares, milk chocolate and white chocolate pinwheels and raspberry-rosettes.
The shop is one of a few selling early tickets and owner Jill Schimpff said sales were going well thus far.
“[Last year’s] turned out really well,” she said.
Schimpff noted that balloons will be hung on the doors of participating businesses. Some shops will have more than one station for downtown businesses that are off Spring Street but still want to participate. The Market Street Inn, for instance, will have a station inside Schimpff’s.
Tickets are already on sale at Schimpff’s Confectionery, 347 Spring St., Choices/CCF, 437 Spring St., and The Springs Salon & Spa, 234 Spring St. They can also be purchased online at jeffmainstreet.org.
Ticket holders must stop by the registration table, located inside the Glossbrenner Garden at the corner of Spring and Chestnut streets, on the day of the event in order to participate. Online ticket-purchasers should present their PayPal receipt at the registration table.
Two dollars of each ticket sold will be dedicated to help with tornado recovery efforts, though Ellis said planners haven’t decided exactly which charity will receive the proceeds. Jeffersonville Main Street events have helped raised money for charities before and Ellis said tornado relief made perfect sense this time.
“They’re our neighbors and we wanted to help,” he said.
Homer Simpson took a chocolate stroll once.
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