News and Tribune

January 21, 2013

Techshot CEO balances entrepreneurship with fitness

By MATT KOESTERS
matt.koesters@newsandtribune.com

GREENVILLE — If it wasn’t for tending to his personal fitness, all Mark Deuser would ever do is work.

OK, maybe not literally. But the Techshot CEO and President rolls out of bed at 4 a.m. every weekday and heads to his office for a few hours. By 8:30 a.m., he’s at the company’s Greenville headquarters, where he keeps at it until he leaves for an hour-long lunch. After the midday break, Deuser is back in the office until about 6:30 p.m., and then he heads home to work some more before he goes to bed.

Every morning at 6 a.m., Deuser puts down whatever he’s working on, puts on his running shoes and heads out the door, rain or shine. 

“I like getting that in early,” says Deuser. “That’s when I’m assured when I can work it into my schedule. I hate running on a treadmill, so I go outside regardless of whether it’s 90 degrees or -10 degrees.”

Deuser’s not kidding. When the Louisville area hit a record-low temperature about a decade ago, he made a point of hitting the street and getting in his run, just so he’d have something to brag to his grandchildren about someday. But running isn’t just something Deuser does to help keep his body in shape. For him, it keeps his mind healthy as well. 

“It’s a time for me when I really have an opportunity to clear my mind and think of the challenges I’ve got for the day and how I’m going to solve them,” Deuser says. “I solve a lot of problems when I’m running. It’s something that I look forward to.” 

And Deuser deals with challenges that you and I probably don’t encounter in an average day. Along with Techshot co-founder John Vellinger, Deuser deals with projects for organizations like NASA and the military, along with a host of contracts with private clients. He handles personnel matters, monitors project schedules and budgets, works to develop new opportunities and comes up with innovative product-development solutions. 

“It’s part of being an entrepreneur, part of the lifestyle of owning your own business,” Deuser says. “If you’re passionate about it, it doesn’t feel like work.” 

But all that time at work can wear on family relationships. Fitness is the answer for the family man. 

“My wife and I both run, so a lot of times we’ll run together on weekends,” he says. “She doesn’t necessarily like to run early in the mornings — I’m usually doing that on my own. But we share a lot of common interests — not only running, but a lot of other activities. We do a lot of hiking and biking and that sort of thing.

“That’s where we can connect and stay connected at home, because there’s lots of good time that you can talk then and resolve personal issues, and personally things that we want to do at home and soforth.”