News and Tribune

Floyd County

April 1, 2014

Clark-Floyd Tourism Bureau emphasizes social media in new marketing plan

JEFFERSONVILLE — Southern Indiana’s tourism bureau is tossing its old marketing plan in favor of one that will launch it into the year 2014.

The Clark-Floyd Counties Convention and Tourism Bureau plans to increase its digital presence — especially focusing on social media — to draw visitors into Southern Indiana, said new Executive Director Jim Epperson.

“The idea of sharing in the old days was, ‘Come over to my house and look at my slideshow,’ and now, it’s all posted online,” Epperson said. “People still like to tell the story of their trip and share it.”

He said the most important part of the new marketing plan is a seven-step travel planning process, beginning from the inspiration of traveling to a certain destination, and ending with sharing the trip with others.

“We’re trying to find touchpoints to interact with, to reach and to influence potential visitors at every step of the process,” he said of the plan, which uses specific media forms best tailored for each of these touchpoints.


Epperson said an assistant director of marketing and sales position was created to help in looking for and promoting events, specials and attractions in Clark and Floyd counties — a job that will require a solid grasp on social media sites such as Twitter, Facebook and Instagram.

Jeffersonville Mayor Mike Moore said he recently met with Epperson to talk about the new marketing plan and likes what he heard about the renewed digital presence.

“I think the social media aspect is certainly something the city of Jeffersonville has seen a lot of benefits from,” Moore said.

Roger Baylor, co-owner of the New Albanian Brewing Co. in New Albany, one of the many craft-making businesses that attracts tourists, said that the use of social media will be very beneficial in bringing visitors, especially now that Facebook has a lot more users in older demographics.

“I think that, of course, is probably overdue,” he said, of implementing social media. “I think it could be very useful.”

Baylor also said he doesn’t think the Sunny Side of Louisville brand that the bureau has had for the past 30 years appeals much anymore and hopes to see some fresh ideas coming from the bureau.

“I wouldn’t mind seeing them livening that up a little bit,” he said, of the Sunny Side branding.

Text Only | Photo Reprints
Floyd County
Easter 2014 photos

Click on any photo to purchase it.

Twitter Updates
Follow us on twitter
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
AP Video
Ariz. Inmate Dies 2 Hours After Execution Began Crash Kills Teen Pilot Seeking World Record LeBron James Sends Apology Treat to Neighbors Raw: Funeral for Man Who Died in NYPD Custody Migrants Back in Honduras After US Deports Israeli American Reservist Torn Over Return Raw: ISS Cargo Ship Launches in Kazakhstan Six Indicted in StubHub Hacking Scheme Former NTSB Official: FAA Ban 'prudent' EPA Gets Hip With Kardashian Tweet Bodies of MH17 Victims Arrive in the Netherlands Biden Decries Voting Restrictions in NAACP Talk Broncos Owner Steps Down Due to Alzheimer's US, UN Push Shuttle Diplomacy in Mideast Trump: DC Hotel Will Be Among World's Best Plane Crashes in Taiwan, Dozens Feared Dead Republicans Hold a Hearing on IRS Lost Emails Raw: Mourners Gather As MH17 Bodies Transported Robot Parking Valet Creates Stress-free Travel Raw: Fight Breaks Out in Ukraine Parliament
2013 Photos of the year

Take a look at our most memorable photos from 2013.