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November 11, 2012

Communications company to represent Jeffersonville's media matters

Jeffersonville hires ProMedia Group to handle media, website updates

JEFFERSONVILLE — Jeffersonville Mayor Mike Moore hired New Albany-based ProMedia Group to replace the city’s communications director.

Moore fired Leah Farris, the city’s former communications director, in late-October after the City Council moved the position under the direct supervision of the Parks Department. At a subsequent city council meeting, the council took the initial steps to move the position renamed “public relations officer” under the City Clerk’s office in 2013.

The decision to hire ProMedia Group was announced via a press release Friday.

According to the release, “ProMedia Group will provide ongoing ‘positive messaging’ and ‘news’ updates to the city’s website and social media network. ProMedia Group will assume the duties that were previously performed by a full-time employee.”

“I think it’s the right move for the city to make,” Moore said Saturday. “You certainly can’t say it’s a political move.”

City council members had previously stated that the decision behind moving the communications director position to a different office was to “get it an arm’s length away from the mayor,” as the focus was promotion of the mayor’s agenda rather than promotion of the entire city. Farris was Moore’s campaign manager in the 2011 mayoral election.

While Moore said hiring the third-party company to handle communications for the city was not a political move, he did not discuss the action with any of the city’s council members before the move was made.

“This is my decision,” he said. “The city council has been making moves in a political nature [and] I am taking that away from them. I am acting as the executive of the city; we are putting this matter in the hands of people that are professional in dealing with it and the games are about to stop. It’s not a city council decision.”

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