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June 12, 2014

A NEW LOOK IN BLOOM: Multimillion dollar renovations at Green Tree Mall to be complete in October

CLARKSVILLE — Green Tree Mall is getting a new look inside and out from multimillion dollar renovations — its first in 20 years.

Helen Bryant, general manager of the Clarksville mall off of Lewis and Clark Parkway and Greentree Boulevard, said new owners CBL & Associates Properties Inc. decided to give the mall a fresh start. The company bought the mall from Macerich a year ago.

“It was something that they felt was needed,” said Bryant, who would not specify how much renovations will cost. “It was tossed around with [other] ownership in the past but it never came to fruition.”

Changes to the 800,000-square-foot mall include new entrance facades and signs, soft seating areas and remodeling of restrooms and the children’s play area.

“I think the thing that’s going to impact the customers the most will truly be the entrances,” Bryant said.

These will have new signs, lighting, doors, sidewalks and landscaping.

“I think that’s going to be the biggest pop for what the customers see,” she said.

Books-A-Million has been closest to the main entrance of the mall for four years. Assistant Store Manager Stacy King said the renovations are long-awaited.

“I think it’ll be a great improvement,” King said. “We needed an update and a facelift, as they would say.”

She said she hopes the new appearance will attract more customers.

Workers will only renovate during the night when no shoppers are around, and no areas of the mall or stores will be partitioned off or blocked.

“The whole mall will be completely open at all times,” Bryant said.

King said work has not affected her business.

“We’re still busy, we’re still getting customers. I think they’re doing it a smart way by doing it after hours,” she said. “[Shoppers] don’t have to deal with the construction workers being out there and having to walk around them and the loud noises it creates.”

Sellersburg resident Heath Ezell, 27, who was at the mall Wednesday, said he thinks the renovations are a good investment.

“Modernizing, updating, investing in the mall or any business is a good business practice,” said Ezell, who was at Green Tree with his wife, sister and daughter.

He said style and appearance are big factors for consumers and renovations ultimately could help Green Tree’s bottom line.

“Subconsciously, almost everyone when they’re making a retail purchase, they’re making it off appearance,” Ezell said.

Construction started June 1 and will be finished in time for the holiday shopping season to start in October.

“We’ve always had a very loyal customer base in Southern Indiana,” Bryant said. “This is more of a thank you to those customers.”

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