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February 21, 2013

Jeffersonville out on toll fight

Tourism Bureau and Clarksville approve amended interlocal agreement

(Continued)

JEFFERSONVILLE —

The tourism bureau thought differently.

“I think it’s a dead issue,” said Board Member Mike Kapfhammer of Jeffersonville’s involvement.

Julius said he would pledge money as a business owner to the effort, but did not know in what amount he plans to give.

The downtown portion of the Ohio River Bridges Project is being completed by Kentucky and its contractor, Walsh Construction Co., to rebuild Spaghetti Junction and construct a new I-65 bridge. The work is expected to be completed by December 2016 at a cost of $971 million. Toll rates for both the east-end and the downtown portions of the bridges project have not been set.

 

SUN SETS ON PUBLICATION, AD MONEY EARMARKED

The Sunnyside Times has printed its last issue. 

The monthly newsletter produced by the tourism bureau is being replaced with a quarterly glossy magazine, which will be distributed in similar locations, said Executive Director Jim Keith.

“We’ve done that for 10 years; it’s probably run its course,” he said of Sunnyside Times. “I truthfully believe far more of those [magazines] will be picked up than what the newspaper was.”

In addition, a marketing plan for advertisements through various newspapers was approved 5-1, with Board Member Jim Becker voting against.

The deal would pay for print and website advertisements in 10 communities in Indiana, including in the News and Tribune. 

Keith said the $55,000 price tag is the same amount the tourism bureau would spend on advertising in newspapers, but it is consolidating its vendors by going through the News and Tribune’s parent company Community Newspaper Holdings Inc., which has a paper in each of the communities where the advertisements will appear.

However, the proposal was not resoundingly accepted, as Becker urged exploring cable TV advertising in those communities.

The board also agreed to look into that possibility.

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