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July 1, 2013

Big turnout for Heuser Hardware’s 90th anniversary



He said it is that down-home service and the store’s nostalgia that keeps people coming into the business day after day.

Bill Densford took a break from the action Saturday to say the community support “is just awesome.”

He attributes the business’ long-term success to customer service and a bond with community members.

“We know so many people, and it’s family oriented,” Densford said. “The Densfords, the Rogers, the Lovans — we are all just downtown people.”

He said the staff knew about 90 percent of the large crowd that attended the anniversary.

“We have a lot of repeat customers, which is awesome,” Densford said.

While the business supports itself on sales, anyone familiar with Heuser Hardware knows that it is also place where people meet for easy conversation.

“It is just a hub. We get a lot of information here. A lot of stuff gets dropped here, as far as politics, sports and fishing,” Densford said, adding with a laugh, “A lot of lies get told here.”

Densford said the customer base isn’t limited to only downtown Jeffersonville residents, as people from Clarksville and New Albany often come to the business for their home-improvement needs and, sometimes, just to socialize.

“It just makes you feel good that a little company like this in downtown can still hold on,” Densford said.

Sheryl Mohr, who grew up along Court Avenue and attended Chestnut Street School, came from southern Louisville to the anniversary to support her old friend Larry Rogers.

“I came not just to see everything in the celebration, but definitely to see my old neighbor and childhood [friend] Larry Rogers,” Mohr said. “I wouldn’t miss seeing him for nothing.”

Mohr said it was her pleasure to reconnect with Rogers and meet his wife and children.

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