WHAT PROMEDIA HAS DONE
When the New Albany-based communications company took on the role of Jeffersonville’s communications arm, it was responsible for creating a monthly video news release, maintaining the city’s social media outlets — including Twitter and Facebook — managing the city’s website and publishing a quarterly newsletter for the city.
“Every day we’re looking for ways to communicate with the residents of the city of Jeff and keep them informed of the activities of the city government — which includes the mayor’s office, includes the council, it includes all the departments within the city government — and what is going on within the city,” Williamson said.
One of the company’s main efforts is the interaction the city has on Facebook, which has more than doubled to 5,000 likes, or followers, since it took over managing the account.
“Our activity is basically to populate Facebook, Twitter and social media and the website with content news, stories and event that are pertinent to the constituency here in Jeff,” Williamson said. “The newsletter was a printed version of the activities we would do. Not everybody is connected to social media and the web, so we provide another area to do that.”
He added that the company is getting ready to launch a new website it has been working on for the city’s parks department, which is how the company became involved with Jeffersonville originally. ProMedia was hired to redesign Jeffersonville’s website when Moore’s administration took office.
The purpose behind hiring ProMedia to act as a third-party contractor for the city’s communications was to reach a compromise between the city’s administration and council over what was been disseminated in Jeffersonville’s name.
Despite highlighting the council in some content and having an open-door policy for communication, Williamson said no one took him up on the offer.
“When I, time and time again, requested council members to engage with me in communication and to let them know this vehicle is theirs, this is their ability to communicate with people, they chose not to,” Williamson said.