An entrepreneur in Baltimore loved them so much he contracted Effie to deliver the chips in bulk to him. He repacked the chips into his branded tin can and renamed them Charles’ Chips after Charles Street in downtown Baltimore. While the potato chip business thrived, his other ventures did not. Owing Effie a great deal of money, he sold the brand to her to avoid bankruptcy.
By 194, production had grown from the kitchen in Effie’s home to a large warehouse in Lancaster. Si was only growing potatoes and had to hire workers to handle the farm as he assisted Effie in marketing and sales. Effie was producing private label chips for Fritos and A&P Groceries while developing the concept of the home delivery of the chips. Warehouses and truck delivery units were set up in several states. Effie’s hopes were fulfilled beyond her wildest imagination.
To a 10-year-old boy on the west side of Indianapolis in the mid-60s, every other Thursday brought bright rays of hope and a big can of barbeque potato chips to the door. During the summer, baseball games and bicycle rides had to be over by two o’clock in time to greet the delivery truck that looked just like the can of chips. During the school year, there was the assurance of hope that the large can of chips would be on the counter when the 30-minute bus ride was over.
Hope fuels our lives - whether to keep us going at work when things get difficult, to be the glue to hold the marriage together, or for a small boy longing for his favorite snack. Hope buoys our spirits to dream dreams and chase them, to envision greater things than are currently available, and to find meaning and purpose for life. Hope becomes the anchor when we hear bad news from the doctor, when we are shaken by a terrorist’s bombs, or when we stare death in the face.
And hope delivers.
— Tom May is the Minister of Discipleship at Eastside Christian Church in Jeffersonville. He is an adjunct instructor in the Communications Department at Indiana University Southeast.