I have a granddaughter who is just weeks old. She craves attention — demands it, actually — often. The attention she desires is usually quite focused: Mommy!
Not having mastered words yet, she yells. Long. Loud. Longer. Louder. She soon has the attention of her mother, and 20 others in the apartments down the hall. As we grow older, we find more creative, more sophisticated ways to yell.
When describing his role of rallying the nation as Britain stood at the brink of World War II, Winston Churchill commented that the will of the people was strong and resolute.
“It fell to me to express it. You must remember that I have always earned my living by my pen and by my tongue. It was a nation and race dwelling all round the globe that had the lion heart. I had the luck to be called upon to give the roar.”
How do we make sure that people hear our words and not just the roar? If you want to simplify your life — to boil it down to the very essence of what it should be — simplify your words. Don’t use more than you need. Don’t embellish. Don’t brag. Make the words be yours, expressing the heart of who you are. Make them be true.
True words don’t have to be loud. They will grab people’s attention simply because they are so unusual.
— Tom May is the Minister of Discipleship at Eastside Christian Church in Jeffersonville. He is an adjunct instructor in the Communications Department at Indiana University Southeast