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March 1, 2013

NASH: Give what you can

(Continued)

When the idea to ban the intersection collection some people believed that it was up to the city to help organizations come up with new ways to make up for lost revenue due to the ban. These days with so many people relying on social media to find out information, I believe that it is easier than ever to communicate with a mass audience. It is also much cheaper to get the word out if your group is planning a fundraiser.

Seven years ago, I decided that I would do what I could for a charity. I don’t have a lot of money to make much of a difference, but I do have some time and some talents that can be used for good instead of evil. Over the years, I have developed a few different  ways to help raise money for the Polar Plunge for Special Olympics. This year was my most successful in collecting donations — I just had to get a little creative.

The Polar Plunge for Special Olympics hosts a “personal page” for each of the plungers that is collecting. I directed people to my page where they were able to offer words of encouragement or a monetary donation over the Internet. I received about 25 percent of my total donations from this process with little effort on my part. I just posted a link on Facebook and Twitter a couple of times in the weeks leading up to the plunge.

While some people rely on the direct approach by just asking people for money, I have come up with a couple of more resourceful ways. I offer a couple of services to people that donate cash in return. For the last few years at work I have cooked lunch for my co-workers. I make a big pot of chili and bring it in for all to enjoy. I don’t charge anybody I just ask that they give what they can. Most people would have spent anywhere from $1 to $20 on their lunch that day anyway and were more than willing to give that money to a good cause.

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