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March 8, 2013

STAWAR: The senior discount: Asset or insult?

(Continued)

In a recent study, several age-related terms were evaluated by a sample of adults who were all 65 years or older. Results showed that the labels “third age” and “elderly” evoked quite negative associations, while several other names (including “seniors”) were generally seen as favorable, despite many baby boomers’ objections. I’m pretty sure that the label “Old guy in a blue shirt” was not among those tested, but I’m confident that it would not have fared very well. 

Some folks don’t seem to have much of a problem with their age. Glenn from our Sunday School class tells us that for his part-time job, he has to deal with lots of out-of-towners. He says these clients frequently ask him for recommendations about where to go “to have a good time.” While they seem to expect some sort of risqué suggestion, he says he always tells them, “I’m 65, I go to Bob Evans for fun.” 

 

— Terry L. Stawar, Ed.D., lives in Georgetown and is the CEO of LifeSpring the local community mental health center in Jeffersonville. He can be reached at tstawar@lifespr.com. Check out his Welcome to Planet-Terry blog and podcast at www.planetterry.wordpress.com

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