News and Tribune

Education/Schools

August 19, 2013

Districts work to attract students across their drawn lines

> SOUTHERN INDIANA —

Before the school year hits full swing, some parents in Clark County received a mailer enticing them to bring their children to a place where they could succeed and find unique educational opportunities.

But it wasn’t from a charter or private school — a neighboring district sent the postcards out.

With each student counting toward more funding, some districts in Clark and Floyd counties have sought ways to bring in new students and keep parents from taking their children elsewhere.

Kim Knott, superintendent of Clarksville Community Schools, said for good or bad, changes in the legislature and the business of education are something all school corporations will have to get used to.

“If you have a monopoly on or in an area, then you owe it to your people to provide the best service possible,” Knott said. “And for years, I think public education took our customers for granted. With the advent of technology, we no longer can do that. It’s leveled the playing field and flattened the world. If nothing else, our competition will be the Internet. In Indiana with interdistrict choice, our general assembly has said if districts choose, you can take people from other districts.”

With the first state enrollment count coming up in September, districts are opening their doors to as many students and as many dollars as possible.

OUTSIDE OF THE BOX

The New Albany-Floyd County Consolidated School Corp. employed a couple of tactics to attract students to their buildings. Along with the mailer sent to Clark County families, the district also funded a billboard along Interstate-265.

Bill Briscoe, assistant superintendent, said he expects his district to bring in about 100 students from other districts by the time their enrollment count comes next month.

With getting the word out about their schools part of the job now, he said it’s important to present what’s best about the district to as many people as possible.

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