News and Tribune


August 19, 2013

Districts work to attract students across their drawn lines



“We have plenty of room for out-of-county transfers,” Briscoe said. “We think we’re very competitive; not only academically, but we think we also offer a wide variety of programs that makes people want to say that New Albany-Floyd County is a place they want to send their children.”

The Greater Clark School Corporation also used a billboard this year, but their mailers stayed in Clark County.

Travis Haire, assistant superintendent, said their purpose was mainly to remind parents who have children about to begin school about the new start dates.

“We did send direct mailing to Clark County families, but it was folks who had kids from [ages] 2-5 about kindergarten and that enrollment,” Haire said. “We want to attract kids and parents to our schools, then we want to do everything we can to keep them here.”

Erin Bojorquez, the district’s supervisor of communicatins and public relations, said they also expect about 100 students coming in from surrounding districts for the first enrollment count.

In Clarksville Community Schools, the board has kept count at their most recent board meetings.

With about 130 students in already — which amounts to about 10 percent of their total student population — Knott said they haven’t made any efforts at the administrative level to attract parents and students.

She said she thinks current parents, students and teachers do that part of the lifting for the district, keeping the board from spending money on advertising.

But she said that doesn’t mean they wouldn’t consider it.

“I don’t know if we’ll do the same kinds of things, but it’s not to say we wouldn’t allocate resources for more marketing in the future,” Knott said. “Again, I just go back to how we choose as consumers, how we make our choices. If I’m looking for a good dentist, I go to people who choose a certain dentist.”

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