News and Tribune


May 23, 2011

MEALS ON WHEELS: Mobile food businesses making gains in Southern Indiana

> SOUTHERN INDIANA — Have a hot dog on Hauss, then a taco on 10th.

Pulled pork your palate’s focus? Check out Holy Smokes just off of Locust.

Grilled cheese your treat? Just look for the tweet.

In Southern Indiana, customers are lining up for lunches served not from brick-and-mortar buildings but carts, trailers and trucks. It’s a trend that’s caught on in popular culture — with TV shows like the Food Network’s  “The Great Food Truck Race.” And, with stricter regulations regarding locations in Louisville, many vendors are finding Southern Indiana the place to peddle their edibles.


“I knew it was a hot market,” said Matt Davis, owner of Lil’ Cheezers, which offers gourmet grilled cheese sandwiches. “We are literally the rock stars of the culinary world.”

There are a few items on the menu, but one of Davis’ most popular essentially amounts to an Italian caprese salad — with mozzarella, basil and tomato — on a sandwich. That comes with a side of potato chips that he makes himself.

Davis was a fan of some of the food truck TV shows and decided to give it a try for himself in January after getting small business loan. For the most part, he built the truck himself, even stopping by to learn how to weld.

On a typical lunch hour, the business will gross about $500, he said. He moves around from day-to-day — posting his locations on Twitter (@LilCheezers) and (as Louisville Street Food) — normally targeting commercial and industrial parks during lunch hours.

“The response has been incredible,” he said.


In Floyd County, Rick Macina, a 58-year-old Elizabeth resident, has found a good post for his hot dog stand at the corner of Spring Street and Hauss Square in New Albany.

After his last job as a district manager, he said he wanted to do something a little more laid-back as a semi-retired man and began operating R and P’s hot dogs with his wife Phyllis last summer.

“I got tired of working for people, more or less,” Macina said. “Now I appreciate home life more. Plus, I like talking to people and meeting new people.”

Along with hot dogs, he sells bratwurst, Italian sausages, pork chops, hamburgers and cheeseburgers. He said he has about 20 to 30 regular customers who walk from as far as six blocks away.

“I’m not going to reach my million dollar quota this year, but that’s OK,” Macina said. “I’m happy with it. I think business will pick up more now that the weather’s getting nicer.”

Brian Hughes, who described himself Monday as a fairly regular customer, said it’s nice to see a hot dog stand in New Albany.

“I like food in general and I like the idea of food carts,” Hughes said. “You see them in larger cities, and it’s kind of cool that we have one here.”

Those looking for hot dogs in Jeffersonville can head up 10th Street — outside of the old Long John Silver’s — to find Dennis Robinson manning P.H. Dogs.

“Jeffersonville’s really open to it,” he said. “There’s a lot of people who really enjoy the atmosphere.”

Many have commented that they haven’t seen an umbrella-covered hot dog cart such as his in years, he notes.

Robinson has been selling dogs for years, but has only been set up at that Jeffersonville location for the last three weeks or so, usually between the hours of 10 a.m. and 2 p.m. The menu includes not only regular hot dogs but also chili dogs, cheese dogs and a garden relish-covered dog which is one of his points of pride.

The ingredient are of a regional variety — the buns come from Evansville, the chili is made across the Ohio River in Louisville and the dogs are from Owensboro, Ky.

Standing next to a produce stand is helping business, he believes.

“I have a rush every day. One day it was at 10 in the morning.”

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Andrew Reid, 4, and Kaiden Jarboe, 4, head back to their parents after gettin as many Easter eggs as they could at an egg hunt on Saturday at Colgate Park. About 6,000 eggs were laid out for the children.


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