Power of Pink

Members of the Louisville Crashers and attendees dance during the Power of Pink at Kye’s in Jeffersonville last year.

JEFFERSONVILLE — For the past six years, community members have come together to have a good time at the Power of Pink gala. But the annual event is much more than a party — the fundraiser is a way to celebrate and support those who experience breast cancer.

The seventh annual Power of Pink, sponsored by the News and Tribune, will take place Oct. 18 at The Refinery in Jeffersonville. Proceeds from the event go toward the Norton Cancer Institute's Pat Harrison Resource Center, which provides free services for cancer patients.

Tickets to this year's gala will include hors d'oeuvres, a buffet dinner, cocktails, a silent auction, live music and dancing. One of the new additions this year are bourbon and wine drawings, and the band Tony and the Tan Lines will perform at the event.

Julie Kruer, development coordinator for the Norton Healthcare Foundation, said the gala is a festive occasion where attendees often dress up in pink attire, but it is also a time to celebrate breast cancer survivors and recognize those who have been lost to cancer.

"It's a really fun party, but it also brings to the forefront why the Pat Harrison Resource Center is so important," she said. "In addition to being a fun evening out, it's a moving evening as well, because everyone has someone in their life who’s been affected by cancer."

In previous years, the gala has taken place at Kye's at 500 Missouri Ave. in Jeffersonville, but this year, the space was transformed into The Refinery after it was purchased by business partners Alex Hunnicutt and Paul Latham of Fleur de Lis Events and Design.

"They've done a lot of really awesome renovations to the space, and we're excited to be one of first events there since they revamped everything," Kruer said.

The event features mobile bidding, so even if someone is not able to attend the gala, they will still be able to bid on the silent auction items. The auction will have "something for everyone," including artwork, sports memorabilia, dining gift cards, boxes at Churchill Downs and golf outings.

Bill Hanson, publisher at the News and Tribune, said the fundraiser is one of the key sources of funding for the Pat Harrison Resource Center, and he encourages people to attend or become sponsors for the event.

"A week doesn’t go by that I learn of someone who has cancer," he said. "Cancer is not going away — not in our lifetimes — so if there's anything we can do as a community to make it easier on people who are dealing with cancer, it is our obligation to do that."

Power of Pink has raised more than $221,000, including more than $180,000 for the Pat Harrison Resource Center. The center, which opened in 2016, provides a variety of services for cancer patients, including art therapy, music therapy, mastectomy fitting, prosthetics, nurse navigation services, yoga, support groups and wigs and hats.

"It has everything for mind and body healing to provide patients with all the support needed," Kruer said.