NEW ALBANY — After six months, Urban Bread Co. is calling it quits in New Albany and putting more focus than ever on its Jeffersonville enterprises.

The restaurant, famous for its sandwiches made with flat, roti bread, closed its Main Street location last Wednesday after failing to see the numbers it had hoped.

“The restaurant business is kind of tricky,” said Sam Jones, who owns Urban Bread Co. with his brother, Ben. “There are tight margins so we’re trying to hit a certain amount of numbers per day, and we never really even came close to that in order to sustain the location.”

But there is still a lot on the horizon for the breakfast and lunch cafe. On Sept. 12, Urban Bread Co. will be hosting a grand opening for its new location in Jeffersonville, while also expanding its operations at Flat12 Bierwerks.

Urban Bread Co. recently vacated its first 10th Street location for another spot farther northeast in the new Clark County Auto Auction building at 1000 Auction Lane. The restaurant opens at 8:30 a.m. for breakfast, with lunch beginning at 12 p.m. and lasting until 3.

As part of its new operations, the restaurant will offer a buffet option so customers can pile their roti high with favorite fillings.

At Flat12, Urban Bread Co. will soon open for lunch Wednesday through Saturday, more days than it is now, to make up for moving farther away from downtown. Their lunch starts at noon, and their food is served until 10 p.m.

Urban Bread Co.'s move from New Albany leaves a space open for another restaurant. Jeff Mouttet, the owner of Match Cigar Bar New Albany, also owns the restaurant space, which is connected to his business.

“We’re going to partner up with another restaurant,” he said. “Maybe something a little more upscale this time to fit with our concept.”

Sam, who Mouttet said he is still friends with, said that part of the reason Urban Bread Co. didn’t see the numbers they needed at the restaurant was because of a lack of foot traffic along Main Street.

“I think it’s just kind of timing,” he said. “I think the city is working really hard on getting more foot traffic to the downtown area, and the side of New Albany we’re on, people aren’t really aware that there’s any businesses there at all.”

Mouttet agreed, admitting that his business hasn’t seen the foot traffic he expected.

“We’ve been in Jeffersonville for seven years,” he said. “And I think New Albany is on the verge of doing what Jeffersonville downtown has done, and quite frankly, Market Street is already there, and Main Street just isn’t quite there yet.”

Mouttet said that he expects for things to pick up, especially since the City of New Albany is planning to move its facilities to the Reisz Furniture building.

In the meantime, Mouttet is not going anywhere — "because we have a lot of trust in our concept,” he said.

The cigar shop and bar will be hosting a jazz artist on Sept. 16 as part of the Louisville Soul Lounge series, and in October, they'll be having a Maker’s 46 barrel pick release with Cohiba Cigars.

Match will still serve Urban Bread Co. food at its Jeffersonville location.

Trending Video

Danielle Grady, a Southern Indiana native and a 2016 Ball State University graduate, is the business and economic development reporter for The News and Tribune. Basically, she writes about your favorite restaurants. Send story tips via email or twitter.

Recommended for you